Marketing News

Olaplex Releases ‘Next Evolution’ to No. 3 Treatment

No. 3 Plus is clinically proven to reverse hair damage in one use, according to officials.

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By: Lianna Albrizio

Associate Editor

Olaplex has released what it’s calling the “next evolution” of its No. 3 Treatment: No. 3 Plus. Powered by patented Bond Building Technology and the brand’s newly developed Damage Defense Cationic Complex, No.3 Plus is clinically proven to reverse hair damage in one use. This three-minute, pre-shampoo treatment repairs all three hair bonds from the inside-out while softening, strengthening and helping prevent future breakage – for all hair types and forms of damage. Core ...

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